Google Ads
Google Ads campaigns tied to accurate funnel measurement, so that every investment decision rests on reliable data. It starts with a fixed-scope diagnostic that reviews the account and the measurement before touching the budget.
What it includes
- Review of the account structure, campaigns, keywords and ads.
- Conversion tracking set up with Google Analytics, respecting visitor consent.
- Alignment between ads and landing pages, so that the message is consistent.
- Ongoing campaign management and optimisation based on the data collected.
- Clear reports on what is working and what should change.
Who it is for
Companies that already spend on ads but do not know which campaigns bring in real enquiries. If you do not advertise on Google yet, it lets you start with measurement in place from the outset rather than fixing it later on.
How it works
- Diagnostic: we analyse the account, the measurement and the landing pages.
- Measurement fixes: we set up the conversions and check that the data arrives correctly.
- Campaigns: we structure or reorganise the campaigns around the business goals.
- Optimisation: we review the results with you and adjust the spend based on what the data shows.